Telegram has introduced new advertising formats, expanding options for advertisers. The platform now supports static images, animations, and autoplay video in addition to text-based messages. This development provides more creative flexibility for advertisers to convey their messages effectively.
Technical Specifications and Requirements
For static creatives, advertisers can use PNG and JPEG formats up to 5 MB in size. Animated and video creatives should be in MP4 format, up to 20 MB in size, and between 3 to 60 seconds in length. All advertising banners should have an aspect ratio of 16:9, with a minimum size of 640*360 pixels.
Each advertisement must include a title of up to 40 characters and a text of up to 160 characters. Video commercials will start automatically, but users with traffic saving or power saving mode activated will only see the first frame. In these cases, the video will start after pressing the player button.
Interestingly, if a visual series without a soundtrack is used, Telegram automatically converts it to GIF format, potentially saving bandwidth and improving loading times.
Pricing and Targeting
The pricing structure for these new formats includes markups to the starting CPM (Cost Per Mille, price for 1000 impressions). Static banners have a 50% markup, while video and animated formats have a 70% markup. When targeting specific channels, the markups increase to 80% for banners and 100% for video and animation.
This new solution should benefit many advertisers who previously struggled to convey their entire advertising message within the 160-character limit of text-only ads, notes NIXSolutions. By allowing visual elements, Telegram provides a more comprehensive advertising experience.
We’ll keep you updated on any further developments or changes to Telegram’s advertising options as they become available.