AppsFlyer has officially unveiled its Attribution Reporting API integration for Google Privacy Sandbox for Android and the Unity ad network. Developed in close collaboration with the Sandbox team, this new technology promises to revolutionize the way marketers optimize advertising performance while keeping user privacy at the forefront. The phased global rollout of the AppsFlyer Attribution Reporting API integration brings a powerful new tool to the market, enabling brands to leverage privacy-compliant analytics.
Building on Chrome’s web-based Privacy Sandbox, this Android initiative introduces APIs designed to support personalized advertising without the need for user or device identifiers. The AppsFlyer platform now offers a method to measure app installs using Google’s Privacy Sandbox Attribution Reporting API. Marketers can also expect this integration to improve ad spend strategies by enabling more accurate campaign measurement, retargeting, and audience engagement without compromising user privacy.
Addressing Marketing Challenges and Industry Collaboration
“In an era where privacy is paramount, managing frameworks like Privacy Sandbox on Android presents new challenges for marketers,” said Roy Yanai, AVP of Product and Measurement at AppsFlyer. “Google’s transparent approach to developing these frameworks with input from industry leaders lays the foundation for long-term privacy solutions. At AppsFlyer, we are committed to building robust infrastructures that support this transition and simplify the marketing experience for our customers.”
The introduction of Privacy Sandbox on Android is expected to address common marketing challenges, including signal loss caused by GAID changes and data fragmentation across networks. AppsFlyer’s solution will simplify data integration and ensure campaign metrics are consistent, eliminating the need for complex manual processes. With over 10,000 tech and media partners already integrated into the AppsFlyer platform, this new solution further solidifies the company’s role in delivering effective and scalable mobile marketing.
“We’re excited to see AppsFlyer and Unity Ads leading the way in solutions built on Privacy Sandbox for Android,” said Jolin Yao, Head of Measurement Products for Privacy Sandbox at Google. “We look forward to continuing to collaborate with AppsFlyer and other ecosystem partners to support marketers through these changes.”
Unity Ads, a key partner in this project, plays a critical role in streamlining the attribution process for advertisers and ad networks, adds NIX Solutions. As an AppsFlyer Sandbox Integration Partner, Unity Ads will be the first to use this new framework, offering its customers more comprehensive insight into ad performance.
“Google’s Privacy Sandbox is evolving, and we’re proud to work with AppsFlyer and Google to ensure advertisers are well-positioned for the future,” said Oren Hod, Senior Director of Product at Unity. “Our partnership will help advertisers stay ahead of these changes and optimize their marketing efforts.”
As this new integration continues to roll out globally, we’ll keep you updated on its progress and impact on the mobile marketing landscape. The collaboration between AppsFlyer, Google, and Unity Ads represents a significant step forward in balancing effective advertising with user privacy, setting a new standard for the industry.