Airbnb is experiencing its most successful quarter to date, indicating a strong rebound in the travel industry following the challenges of the pandemic.
Demand Surge After Lockdowns Lifted
Over the past years, Airbnb has served as a barometer for the return to normalcy post-quarantine, with its download trends reflecting broader recovery patterns. Following a significant decline in downloads during the lockdown period, the platform has witnessed a remarkable resurgence, underscoring the renewed confidence in travel.
Doubling Downloads and Market Expansion
In 2024, Airbnb demand reached unprecedented levels. According to AppFigures, monthly downloads have doubled since 2018, surging from 8 million to 16 million. This resurgence follows a dip in downloads to less than 5 million during the peak of the pandemic, with figures not surpassing 10 million until 2022.
A noteworthy development is the parity in downloads between Google Play and the App Store, a trend observed only recently. This suggests a broadening user base and increased accessibility across platforms.
Global Distribution and Future Outlook
The United States leads in download numbers, accounting for 62 million, followed by Brazil with 24 million and China with 15 million. Notably, China’s downloads are exclusive to the App Store due to Google Play’s absence in the region, adds NIX Solutions.
The surge in Airbnb downloads bodes well for the company and the broader travel sector, signaling a return to pre-pandemic norms and even surpassing previous performance levels.
We’ll keep you updated on further developments as Airbnb continues its remarkable recovery trajectory.