First announced in late February, Apple Search Ads has expanded its availability to 70 countries and regions, including Brazil, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay. The addition of Brazil to this list is especially significant given that it is one of the largest App Store markets worldwide. According to the latest research, the Brazilian app market experienced significant growth in 2023, with revenue reaching $1.7 billion, up from $1.4 billion in the previous year. Additionally, the country saw a total of 10.2 billion app downloads in 2023.
Market Expansion and Growth:
As for Apple Search Ads, according to an early 2023 study, it is the second-largest ad network for user acquisition on iOS, ranking high in both dollar volume and conversions. Apple Search Ads provides the ability to strategically place ads in various areas of the App Store, including the Today app, the bottom of app product pages, the top of search results, and the Suggestions section of the Search tab. Apple regularly updates its advertising products and placements to improve ad visibility and conversion rates for advertisers.
Enhanced Features and Testing:
So, in July, the company announced a new format and simplified setup for ads in the Today tab to make them fully visible when users first visit the App Store, reminds NIX Solutions. In addition, in March of this year, Business Insider reported that the iPhone maker began testing an advertising product for the App Store based on artificial intelligence. We’ll keep you updated on any further developments in Apple’s advertising initiatives.
In conclusion, Apple’s expansion of Search Ads to more countries, coupled with enhanced features and ongoing testing, reflects the company’s commitment to providing effective and innovative advertising solutions for app developers.