A recent report by CIRP (Consumer Intelligence Research Partners) has shed light on the most popular Apple services with a paid subscription model in 2024. The findings reveal some interesting trends in user preferences and Apple’s service ecosystem.
iCloud Leads, Music Follows
According to the report, iCloud cloud storage service has emerged as the frontrunner, with 64% of active users subscribing to the service. This marks a notable increase from 60% in 2022. Apple Music secured the second position, with 42% of users opting for the music streaming service.
Other Popular Services
Following the top two, other services also showed significant adoption rates:
- Apple Podcast: 37% of users subscribed
- AppleCare insurance: 35% of subscribers
- Apple TV: 32% of the total user base
Financial Performance
The popularity of these services has contributed to Apple’s financial success in the services segment, adds NIX Solutions. In the third financial quarter, Apple reported revenue of $24.21 billion from its services division, representing a 14% increase compared to the previous year.
This report provides valuable insights into user preferences for Apple’s paid services. As the tech landscape continues to evolve, we’ll keep you updated on any changes in these trends and how they might impact Apple’s service offerings.