One of the key plot elements of the second season of the Emmy Award-winning comedy series Ted Lasso on AppleTV+ involves the characters using the dating app Bantr, in which users communicate without seeing each other. Dating app Bumble has taken this app into the real world with the launch of Bantr Live.
“As huge fans of Ted Lasso, we were so excited to bring Bantr Live to our community,” said Bumble VP of Global Partnerships Olivia Y. “The spirit and themes of the show are closely aligned with our mission and values, and the idea of Bantr is a dating experience that many of our members have expressed interest in over the years. Bantr Live allows our community to connect with someone unexpected and learn more about the person before meeting them. We look forward to people on Bumble having fun with Bantr Live, chatting and meeting in new and exciting ways.”
Starting October 10th, a countdown clock at the top of every Bumble user’s screen prompts them to RSVP for a branded experience. Each week, registered users will be automatically matched with someone based on their location, age and gender preference.
They will then have three minutes to chat before being asked if they want to continue the conversation. If both users agree, they will be able to view each other’s profiles and their discussion will be moved to the app’s dating mode queue.
Weekly Bumble Live events will take place through the end of the year in the US, Canada, UK and Australia, notes NIX Solutions. Registered users will receive an in-app reminder before the experience begins. Bumble users will also be offered a two-month subscription to Apple TV+ so they can watch Ted Lasso and other shows on the streaming service.