Despite discussions about a shrinking dating app market, the numbers suggest otherwise. Instead of declining, the industry is maturing. Consumer spending on the top dating apps is projected to increase by 10% in 2024, surpassing $3 billion for the first time. This indicates a strong and evolving market, though competition has become more complex.
AppFigures analyzed the top 10 dating apps in the U.S. and found key trends shaping the industry. If you’re considering launching a dating app, these insights could be crucial. While competing directly with the market leader is nearly impossible, success is still achievable with the right approach.
Market Leaders and Emerging Competitors
Tinder remains the dominant player, generating an estimated $1.6 billion in revenue in 2024. This marks a new record for the app, which also achieved its highest single-month revenue in December. Despite growing only 10% year-over-year—making it the slowest-growing among the leading apps—Tinder’s revenue increase still surpasses the total earnings of many competitors.
On the other hand, Bumble has struggled. The app’s revenue declined by 3% year-over-year, amounting to $735 million in 2024. While Bumble’s “women talk first” approach was once a defining feature, newer competitors have introduced fresh ideas, drawing users away.
One such competitor is Raya, which saw the highest revenue growth in 2024, increasing by 64% compared to 2023. Raya takes a different approach, offering an exclusive experience where users must apply for membership and pay a subscription if approved. This model generated $80 million in user spending in 2024, a figure expected to rise in 2025.
Hinge also experienced notable growth, with user spending increasing by 28% in 2024. Ranking third in both revenue growth and total revenue, Hinge’s steady expansion suggests continued success.
What’s Next for Dating Apps?
Smaller apps like The League and DateMyAge also demonstrated significant growth, with revenue increasing by 45% and 28%, respectively, adds NIX Solutions. This trend suggests a shift in user preferences toward more niche and unique dating experiences, moving away from traditional app formats.
Tinder revolutionized dating with its swipe-based interface, creating a system that remains highly effective. While Bumble’s unique strategy initially gained traction, other platforms have since introduced alternative approaches that appeal to different communities.
The dating app market is not saturated—new concepts continue to find success. The question remains: what will be the next big innovation? We’ll keep you updated as the industry evolves.