TikTok surged ahead as the most downloaded app worldwide in November. AppFigures reported a staggering 49 million downloads across the App Store and Google Play, establishing a considerable lead over competitors. Instagram closely followed, also accumulating 49 million downloads combined, but with TikTok maintaining a slight advantage in absolute numbers.
Platform Battles: TikTok vs. Instagram
Despite Instagram’s lead on Google Play, where TikTok ranks third, TikTok’s overall performance secured its top position. Facebook, WhatsApp, and Telegram maintained their places in the top five most downloaded apps globally.
Surprises and Speculations
November’s rankings surprised with Temu’s stagnation and SHEIN’s absence from the top 10, despite promising October performances. Speculation suggests their advertising strategies might have front-loaded in October, focusing on converting users to customers thereafter.
ChatGPT Breaks Top 10 Barrier
A significant milestone emerged as ChatGPT made its debut in the top ten most downloaded applications globally. Despite sporadic charting on the App Store since May, November marked its first overall top position, boasting 19 million downloads. Correspondingly, OpenAI briefly halted paid subscriptions due to scaling challenges, notes NIXsolutions.
November’s Download Trends
The top 10 downloaded apps collectively amassed 313 million global downloads across platforms in November, exhibiting a slight decline from October but a substantial increase from September, according to App Intelligence.