A new form of advertising has been discovered in the beta version of the Telegram client for Android. This feature is expected to provide additional opportunities for advertisers while ensuring that users’ personal data remains unaffected. Telegram has long positioned itself as a privacy-focused platform, so this approach aligns with its commitment to user security.
According to Telegram Info, ads will be displayed based on search queries rather than personalized user preferences. In practice, this means that when searching for a thematic channel, similar channels that have paid for promotion will be prioritized in the results. This method differs from traditional targeted advertising, which relies on collecting user data to determine interests. Instead, Telegram’s approach ensures that promotions remain contextual and non-intrusive.
Who Can Disable Ads?
As reported, only Telegram Premium subscribers will have the option to completely disable ads. This aligns with Telegram’s strategy of offering exclusive benefits to paid users while keeping the core functionality free for everyone. At the same time, ad placement will be available to any advertiser through the Telegram platform, potentially opening new monetization opportunities for businesses and content creators.
Despite these findings in the beta version, there has been no official confirmation from Telegram’s creators yet, notes NIXSOLUTIONS. At this stage, the feature remains a rumor, and its final implementation details are unknown. Yet, we’ll keep you updated as more information becomes available.