The Store button has appeared in the WhatsApp messenger, which allows you to view catalogs with products of companies directly in the chat, according to Retail-Loyalty.
According to the source, the function is available worldwide. Access to the goods can be provided by sellers who have an account in the WhatsApp Business application with a catalog of goods or services. In the store, you can watch, but not buy goods.
The Store button will replace the voice call icon in the application interface when communicating with business users. Voice calls and video chats will have a common icon, by clicking on which users can choose a communication method.
The function has been tested in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom and the United States.
According to NIX Solutions, more than 175 million people exchange messages in WhatsApp business accounts every month, who browse more than 40 million directories. The company promised to triple investments in the development of the WhatsApp business line.